2014 marked the launch of our most ambitious ‘Rice for Life’ campaign to date – to donate one million servings of rice to the hungry via UK foodbanks and NGOs in India and Africa.
Officially launched in May 2014, our third ‘Rice for Life’ campaign involved a noticeable shift from a focus on international aid, to also recognising the need for charitable donations in the UK, in light of the growing number of families at crisis point here.
The Trussell Trust, which operates the largest network of foodbanks in the UK, was one of our key distributing partners in the UK for the project, which was also backed by some of the world’s most highly regarded chefs, including Ken Hom OBE, Cyrus Todiwala OBE and Anjum Anand, as well as London Food Board chair Rosie Boycott.
Thousands of servings have already been delivered to Trussell Trust foodbanks across London with further donations to follow to NGOs in India and Africa.
A million servings is an incredible amount of rice. To put it into perspective, when cooked this much rice would weigh around 225 tonnes – that’s the weight of the Statue of Liberty!