Simple, effective, fundraising campaigns


Since its inception, World Food Aid’s main fundraising activity has been done through Surya Food’s leading basmati rice brand, Laila Rice, under the banner of ‘Rice for Life’ campaigns.

Laila is among the top selling rice brands in the UK and has provided a fantastic platform for fundraising activity.

All Laila’s campaigns to date have been run in partnership with other highly respected charities who are working on the front line to alleviate the hunger crisis, including the British Red Cross and The Trussell Trust.

Laila Rice For Life

2014 marked the launch of our most ambitious ‘Rice for Life’ campaign to date – to donate one million servings of rice to the hungry via UK foodbanks and NGOs in India..

Claudius Gateway Fundraising Coffee House

A stunning coffee shop in the heart of Britain’s oldest recorded town, Claudius Gateway is one…

World Food Cup

The inaugural World Food Cup kicks off in September 2017, a five-a-side football fundraiser which will see teams from across the World Food industry showcase…

Celebrity Kitchenware

Some of the world’s most highly respected celebrity chefs have pledged support to our annual Christmas campaign, by creating…